The US Tax Court came forward with a ruling in favor of Amazon US in respect of TP adjustments amounting to $8.3mn and $225mn for 2005 and 2006 made by IRS on account of transfer of intangible assets required to operate Amazon’s European website business to its Luxembourg subsidiary.
In 2005 and 2006, Amazon.com, Inc., and its domestic subsidiaries (“Amazon US”) transferred to Amazon Europe Holding Technologies SCS (“AEHT”), a Luxembourg subsidiary, the intangible assets required to operate its European website business. The IRS determined deficiencies in taxpayer’s Federal income tax of $8.3 mn and $225 mn for 2005 and 2006 respectively, arising from substantial transfer pricing adjustments on account of transfer of intangible assets which were made by reallocating income from Amazon US from AEHT.
The two main issues to be settled by the court were:
- The amount of AEHT’s Buy in obligation; and
- The volume of costs properly treated as Intangible Development Costs. (IDC’s)
Facts of the case
Amazon.com, Inc began its operations as an online retailer in 1995 through Amazon.com and related websites. Amazon’s initial operations were strictly restricted to trading services. Eventually, Amazon allowed third party vendors to sell their products on the portal through a branch of their business named Marketplace.
Amazon initially expanded its business in Europe with wholly owned subsidiaries in UK, France and Germany. In 2004, Amazon US formed AEHT, the Luxembourg headquarters entity that would serve as the holding company for all of the European businesses. Amazon Luxembourg would perform various functions essential to operation of the European businesses including holding title to the inventory sold in Europe, licensing Amazon’s intellectual property, housing the servers, and maintaining call centers.
In a series of transactions in 2005 and 2006 Amazon US transferred to AEHT three groups of intangible assets:
i.software and other technology required to operate its European websites, fulfillment centers, and related business activities;
ii.marketing intangibles, including trademarks, tradenames, and domain names relevant to the European business; and
iii.Customer lists and other information relating to its European clientele.
The Buy-in Payment
While the taxpayer reported a buy in payment to be amortized over seven years assuming each group of tangible assets to have a seven year useful life valued separately under the “Comparable Uncontrolled Transaction” (CUT) method, the IRS contended that the transferred property had an indeterminate useful life, and it had to be valued, not as three distinct groups of assets, but as integrated components of an operating business and Discounted Cash Flow (DCF) methodology needed to be allied in this respect.
The court’s viewpoint
The Court noted that as per the regulations, the buy-in payment represented compensation solely for the use of preexisting intangibles, whereas the compensation for subsequently developed intangible property was covered by future cost sharing payments, whereby each participant payed its ratable share of ongoing IDCs. The Court thus noted that adjustments are permitted only to ensure that
i.an arm’s-length buy-in payment is made for preexisting intangible property; and
ii.each participant pays its appropriate share of ongoing IDCs.
The Court firstly held that Revenue’s expert, by assuming a perpetual useful life, had failed to restrict his valuation to the “pre-existing intangible property” that Amazon US actually transferred to AEHT in 2005.
The Court further held that the value of subsequently developed intangibles had been improperly included in the buy-in payment. The Court observed that Amazon’s projections for the European business were based on extremely high growth rates that Amazon had achieved in the past, which could be sustained only through constant innovation, including innovations concerning new products and services.
The Court also rejected Revenue’s arguments that adoption of a business enterprise valuation was supported by the “aggregation” principle wherein the preexisting intangibles and subsequently developed intangibles were improperly aggregated or the “realistic alternatives” principle wherein the court was of the opinion that the cost sharing elections, which was explicitly made available to the taxpayers would be rendered meaningless.
The Court observed that for comparison of intangibles involved in controlled and uncontrolled transactions, both intangibles must be “used in connection with similar products or processes within the same general industry or market” and must have “similar profit potential.” The Court thus agreed with taxpayer that the CUT method provides the best method for determining the fair market value of all three species of intangible property, however, proceeded to make certain adjustments under CUT method.
Marketing Intangibles
Amazon used CUT method for determining ALP of marketing intangibles using licensing information reported in ktMINE database, which includes 15000 intangible agreements and allows user to conduct customized search. Amazon’s expert identified 6 comparable agreements with royalty rates ranging from 0.125% to 1% of sales, and selected the median of these rates, or 0.59%, as his base rate, which was then reduced to reflect a volume discount.
The Court also observed that the European Subsidiaries also owned and operated the physical infrastructure supporting the European websites. This entailed complete responsibility for the warehouses, inventory, and fulfilment. The ultimate value of the European Portfolio hinged on the European Subsidiaries’ ability to fulfil Amazon’s promise of fast and accurate delivery.
Customer Information
The customer information that Amazon US made available to AEHT consisted of data regarding European retail customers who had transacted with the European Subsidiaries before May 1, 2006. This data included names, email addresses, phone numbers, credit card information, and purchasing history. By making this information available to AEHT, Amazon US in effect was referring its existing European customers to AEHT and furnishing it with certain information about them.
Consequently, the Court determined ALP for customer information based on average spend by customers referred by other websites taking period of 10 years.
With respect to the cost sharing payments, the Court noted that the T&C category costs included mixed costs. The Court also noted taxpayer’s argument that on treatment of 100% of T&C costs as IDC, AEHT’s future cost sharing payments would be so large as to produce a negative buy-in payment under income method analysis.
Stock Based Compensation
The CSA defined IDCs to “include all direct and indirect costs (including Stock-Based Compensation Costs)” relating to intangible development. The parties elected to take into account “all stock-based compensation in the form of stock options in the same amount, and as of the same time, as the fair value of the stock options reflected as a charge against income” in either party’s financial statements. However, the taxpayer questioned the validity of this regulation.
Accordingly, the Court held that stock-based compensation was correctly included in the cost pool and CSA’s claw back provision was not yet operative.
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